The world uses 500 billion plastic cups a year. Our challenge was to build a cup that can carry you through your festival or sporting event, and then fully biodegrade in any environment.
Made from a new family of non-toxic, fully biodegradable and compostable bioplastics, our 16 ounce celebration cup is designed to be composted at home or through your waste management company. Better still, it will biodegrade in an airless landfill environment, and even more remarkable, in water.
Beneficial soil microbes, the kind that help a healthy garden grow, are experts at consuming withered plant material and converting it to stored energy. Our partner, Kaneka Biopolymers, spent 40 years perfecting this process, feeding plant oils to friendly bacteria in a warm bath, and collecting the resulting PHBH using a solvent-free filtration technique. We spent the last year figuring out how to make this finicky, amazing material into a cup we can all raise a toast to.
The Better for All cup, manufactured with no chemicals, plasticizers, or lubricants, is a trusty vessel for any drink. And when you have finished, a wonderful and natural transformation begins.
In any living environment, invisible microbes are at work consuming and digesting plant matter. Our cup, made from microbe food, once again becomes microbe food. Sunlight and/or moisture speed up the process, softening and breaking the cup walls.
The party cups of yesterday can take 100 years or more to begin to break down. A century! That’s after at least 100 growing seasons, or when your great-great-grandchildren are celebrating their own milestones. We say, let’s make some space for our beloved descendants, and switch to cups that will disappear in less than a year.
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