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Spring Updates from Better for All

better for all cups printed for tortuga music festival

Get Ready to Raise Your Cups

Better for All is proud to be the official concession cup at the upcoming Tortuga Music Festival in Fort Lauderdale Beach, Florida April 5-7, 2024. Lineup includes Lainey Wilson, Hardy, Jason Aldean, TLC, Michael Franti and Spearhead, Ashley McBryde, Boyz II Men, and more. Rock the Ocean raises proceeds from the Tortuga Music Festival to support ocean conservation causes that include Sharks, Sea Turtles, Marine Mammals, Coral Reefs, and Marine Habitats. All compostable waste will be collected, sorted and composted by Florida’s Renuable Composting Services.

Expo West 2024 Recap

After last year’s NEXTY win, we committed to a Better for All booth at Expo West in Anaheim earlier this month. The show was packed and we were pleased to note a number of new brands with sustainable missions.

At Expo West, we kicked off our #RaiseYourCups campaign, encouraging Better for All customers to celebrate each other in home compostable nontoxic style. Tag @betterforall_co on your favorite social media platform and be entered to win a party pack!

expo west 2024 booth selfie with attendee

SALES DESK

New Product Sleeves

We are excited to debut our new retail facing sleeves. They are certified home compostable, printed with compostable ink, and manufactured right here in Los Angeles! Our 16 oz cups come in packs of 12, and our 8 oz cups come in packs of 18.

PRODUCT DESK

Compost & Biodegradation

Better for All cups are certified home compostable for several reasons. The big beautiful dream compostable product developers have is of a world in which ALL food and food adjacent waste ends up composted into soil amendment. That’s the win for all of us. Today, though, we have many infrastructure challenges to solve before that dream manifests (say it with me, we WILL manifest it!)

In the near term, we need materials that can and will fully biodegrade, with no toxic byproducts or microplastics, in the widest possible number of environments. I run ongoing biodegradation tests in different settings at home on our cups. Above you see a 16 oz cup after a few months in moist soil. At this stage it feels more a like shell, and the surface is grooved and thinning where microbial activity has been highest.

Meantime, I have also been having a blast with the Compost Content Challenge on LinkedIn, brain child of Tim Steckel. I have learned so much and recommend following #makecompostmainstream if you are compost curious. Enjoy!

MVP Bar Siesta Keys Florida

Visiting Florida soon? Head to My Village Pub, Siesta Key’s premiere sports bar, and chill on the beach deck with a cold one in our 16 oz cups!

This local favorite is not only serving the coldest beers and tasty pub grub, they’re doing it with sustainability in mind. What’s not to love?

Conscious consumer and creator Amanda Quinn breaks down the facts about single-use cups at a Taylor Swift concert and offers a solution that’s Better for All.

Raise your cups to a higher standard!

Leverage and Beverage frontispiece

Check us out on the Leverage & Beverage podcast, where we talk about why we chose to make Better for All cups with Green Planet PHBH, and raise a cup of fermented tea with host Greg Sobocinski.

In the mood for a good read? Arlene Karidis in Waste 360 profiles Better for All’s journey and mission to take on single use plastic cup pollution.